UEFA confirm record prize money for the Women's Euros

Image credit: @weuro2025 on Instagram.

Excitement is already brewing for the 2025 UEFA Women’s Euros; fans are planning their trips to Switzerland, all participating teams have now been grouped and, most recently, the prize pot for the tournament has been announced. 

In an historic step forward, UEFA have announced the figure for the prize money of this summer's UEFA Women’s Euros, with the governing body themselves stating that the prize money will “substantially increase” from Euro 2022. 

Ahead of the tournament in Switzerland this summer, the UEFA Executive Committee have approved a €41 million prize money pot, which marks a 156% increase from the figure in 2022 which stood at only €16 million, and a 412.5% increase from the prize pot in the 2017 competition held in the Netherlands. This announcement marks an important move not only to increase gender equality in relation to celebrating successes in women’s international tournaments, but also marks a pivotal step in championing individual success. 

This new prize pot will provide each club with €657 per player per day, meaning that the minimum payment per player that a club will receive is €13,140 (for a player whose national team is eliminated after the group stage matches). However, the maximum amount - for a player from a team in Group A (Switzerland, Norway, Iceland and Finland) - is €24,309. The total club benefits package for this tournament is also women’s football’s highest paid club benefits programme. At €6 million, it shows a 33% increase from the €4.5 million benefits package in the 2022 tournament. 

The maximum prize money achievable for the tournament winners is €5.1 million, if they also win each of their group stage matches. All 16 competing teams, including current title holders England, and the Welsh national team (who will make their first appearance in a major tournament), will receive a fixed participation fee of €1.8 million for qualifying for the final tournament which will therefore account for 70% of the overall allocated prize money. The 30% that remains will account for performance bonuses, with €50,000 for a draw and €100,000 for a win in the group stages and staggered bonuses for each of the knockout stages. 

This news highlights the growth of women’s football over the past three years since the Lioness’ victory over Germany in the 2022 Women’s Euros and marks a significant improvement in the distribution of funds in this fast growing sport. The question remains though: who will take home the trophy this summer?